Yes, the name of the object matters
For the convenience of tourists, each apartment has an individual, a unique name that helps in communication with the reception and more efficient identification of the booked property. It helps also in remembering your favorite place and possibly repeating it reservation.
The name can attract tourists and be catchy ”or immediately put the premises in an unfavorable light by being unpleasant associations. A name that doesn't attract attention is boring and common. works to the detriment of the apartment.